Media Training and Crisis Management

HypePR is a progressive public relations company offering an essential service in Media Training and Crisis Management to enable you, as a business person, government member, or individual, to deliver your message effectively and to empower you to front the media in a competent, confident and efficient manner whenever the need arises.

The importance of media training and crisis management planning cannot be understated, especially as a business or government representative, or as an individual with particular needs in this area. The importance of this has been a major focus of government, organisations and individuals especially since the events of recent years, the Canberra and Victorian bushfires being among recent, more local, examples. It is argued that crisis management is now one of the primary roles of government and is regarded an integral part of strategic business management.

Media training is essential to enable you to build a positive rapport with the media in order to deliver your message successfully and to get the media to take notice. It is imperative for your reputation and for your aims as an elected member of government, as a business representive, or an individual in the media's spotlight, for you to be viewed positively and as a competent, organised and implementing individual. Media training will enable you to deliver your message or goal in a manner which persuades the media to see the positive perspective.

Media training will also give you the tools to use the media to promote your message; to successfully manage a press conference or media interview; to evaluate media and communication strategies; to know when tricks of manipulation are being used to coerce a particular response; to enable favourable coverage; to improve confidence, and therefore an image of competency, when facing the media; and it will enable you to respond quickly, concisely and appropriately.

Media training also enables a smoother, more positive outcome in the event of a crisis situation. Successful crisis management is directly proportionate to the outcome. Incorrect handling, through lack of a crisis management plan, increases the threat of harm to your name, reputation, aims and to your department. This in turn sends the wrong message of incompetence and/or negligence to your intended audience.

Crisis management training will give you and your staff, the disciplines required to manage and deal with a crisis event or threat after it has occurred. It will enable you to choose an appropriate spokesperson and will give you the communication, interview and handling skills required to bring the event to a successful, smooth resolution. It will enable confidence when fronting the media and, as stated above, the skills required to both handle and use the media.

The disciplines required in handling a crisis situation include identification, evaluation and follow-through to a solution that will counteract any further attack on your name, reputation, aims or department. An ability to cope with the situation efficiently and from the moment it is revealed, through to and including its assessment and recovery procedures, is essential to a positive outcome.

All of the above skills and disciplines form an integral part of HypePR's Media Training and Crisis Management Training service. It provides the necessary knowledge and understanding to empower you, your spokesperson or people to face the media with confidence and ability. It provides empowerment through preparation and response strategies for best practice crisis management. It will inform and manage key people to effectively handle and manage the media so that critical situations do not break a reputation, the department or its aims. Scenario workshops and mock-up events form a crucial and effective part of this training.